Experiential marketing is a new marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand.
All experiential marketing events are run by our sister company Broadside Experiential Ltd.
Most recently, we ran a campaign for Leica Sport Optics called The Leica Experience. Held at Diggle Ranges near Manchester, the idea of the two-day event was to showcase the German brand’s riflescopes and binoculars to a captive audience and demonstrate how to get the most out of the products.
The optics were paired with Sauer, Mauser, Blaser and Rigby rifles. Tier One mounts and Javelin bi-pods also demonstrated products to over 100 guests throughout the day. With 5,000 rounds of Hornady ammunition fired over the two days, guests had plenty to keep them occupied with running boar, buffalo, 200, 400, 600 and 1,000 yard firing points to take advantage from.
A hog roast lunch, reloading workshop plus a money-can’t-buy limited edition prize from Swazi for top gun rounded off each day. The groundbreaking Leica Experience was completely free for visitors to attend – it was fully booked up in just 4 days being launched so due to high demand we will be running another later in the year.