Tweed Media has been appointed by The Gleneagles Hotel in Perthshire to handle PR for its country pursuits.
Opened in 1924, the 5-star hotel has undergone a recent multi-million pound refurbishment and now wishes to elevate the profile of its on-site fieldsports offering, which includes game shooting, deerstalking, clay shooting, archery, fishing, ferreting, gundog training and falconry.
Tweed Media will be working alongside London-based PR agency Perowne International which will handle the hotel’s consumer and lifestyle PR.
Tweed Media’s managing director Simon K. Barr commented: “Gleneagles Hotel is a hidden gem. Many people think of it as just a golfing destination and do not realise just how many country pursuits are available, so we are excited about promoting their unique offering to the public. We will be working with media platforms not just in the UK but all over the world.”