Tweed Media International has been appointed to handle PR for premium countrywear brand Schöffel Country in the UK and North America.
Formed in 1804 in Bavaria, the brand has been looked after in the UK by Leicestershire-based distributor Bradshaw Taylor for the past 25 years.
Schöffel Country’s brand director Marcus Janssen commented: “We are delighted to have appointed Tweed Media as Schöffel Country’s official PR and marketing agency.
“Simon and Selena Barr are a dynamic, hard-working team who don’t just understand the country sports and lifestyle market, they live and breathe it. Most importantly, they really understand the Schöffel Country brand and share our core values, so we are genuinely excited about our partnership and the great things we can achieve together.”
A specialist in the outdoor leisure and country lifestyle sectors, Tweed Media International is well placed to look after Schöffel Country. Managing Director Simon K. Barr added: “We are honoured to work with Schöffel Country in such a key market. This year is particularly exciting as it is the 25th anniversary of Schöffel’s iconic Ptarmigan range of coats so there will be lots of scope for creativity.”