Tweed Media’s groundbreaking #Castaway press event

Tweed Media has just finished wrapping up its 12th press trip – but this year’s offering was delivered with a surprising twist. “We felt that the current format for press trips needed shaking up a bit,” explained Managing Director Simon K Barr, adding: “The tried and tested way of showcasing products to sporting journalists via a mix of classroom-based explanation by the manufacturer followed by using the products in the field will always have its place – it is an extremely effective way of explaining how highly technical products work. However, Tweed Media is always trying to push boundaries and think up innovative ways of keeping journalists engaged with our clients’ products which is why we came up with the Castaway concept.”
Last October, Tweed Media invited six prominent journalists from around the world to take part in a groundbreaking new press trip in partnership with Sauer rifles, Leica Sport Optics, Hornady ammunition and Ridgeline Clothing. The guest list included Andrew McKean the editor of Outdoor Life in America, Kate Gatacre the editor of Sporting Gun in the UK, Florian Standke the editor of Unsere Jagd in Germany, Spanish freelancer Carlos Vignau, French freelancer Julien Gingembre and Swedish freelancer Jens Ulrik Høgh.
Along with two cameramen and manufacturer representatives, the trip began in unadulterated luxury on the Isle of Harris in the Outer Hebrides. The first night was spent in the five star Borve Lodge which boasts marbled wetrooms, deluxe bed linen, a private chef and housekeeper. Simon explained: “We had been deliberately sketchy about the itinerary. The journalists had no idea what we had in store for them.” The next day, the group were taken to the private Isle of Taransay. The tiny, remote island has been uninhabited since 1974 and is the largest island in Scotland that lacks a permanent population. However, the 3,500-acre island does have a population of 180 red deer. “The real twist to this press trip was that once we were deposited onto the island – and the boat had left – we were marooned there for three days and two nights,” said Simon, adding: “If we wanted to eat, then we had to hunt and put the rifles, optics, ammunition and clothing to the test. Hence the name of the event – Castaway.”

Look out for a full write-up in the next issue of Gun Trade World.

For more photos and video, visit www.facebook.com/castawaypressevent.

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