Tweed Media proudly took on a two-week challenge to support Ruger in celebrating their 75th anniversary at the IWA OutdoorClassics event in Nuremberg. With tight timelines and high expectations, the team accepted the challenge and delivered impressive results.
Despite the short notice, Tweed Media activated a robust communications and branding strategy, showcasing Ruger’s legacy and innovation effectively. The team’s dedication ensured a successful event that resonated with attendees and highlighted Ruger’s commitment to quality.
Key collaborators included our friends at YETI, Ian Maxted—our print ninja extraordinaire—and Jörg, the talented German ice sculptor, who added a unique touch to the celebrations. “None of this would have been possible without the incredible support from our partners,” said Simon K. Barr on LinkedIn. “I’m thrilled with what we accomplished in such a short time.”
Team Tweed’s hard work and creativity made this event a memorable experience, and we’re proud of the collaborative spirit that made it all happen. Here’s to more successful ventures ahead!