weed Media is excited to unveil its latest advertising campaign for the legendary British gunmaker, John Rigby & Co., celebrating nearly 250 years of craftsmanship and heritage. Drawing inspiration from the iconic 1970s Rolex campaign, the “If you were…” campaign emphasizes the deep human connection between Rigby firearms and the meaningful moments they create.
Each ad in the campaign features striking black-and-white imagery, complemented by vintage-inspired design elements and punchy copy. This approach not only honors Rigby’s storied legacy but also speaks to audiences on an emotional level, showcasing the brand’s role in pivotal experiences for hunters and collectors alike.
“It’s a given that Rigby produces some of the world’s most exquisite guns,” said Simon K. Barr from Tweed Media. “However, it’s the stories of those who make and buy these firearms that have allowed this remarkable brand to endure for nearly a quarter of a millennium.”
The campaign aims to blend vintage aesthetics with contemporary storytelling, appealing to a new generation of customers who value using exceptional firearms, rather than merely admiring them in a display case. By highlighting real-world scenarios where Rigby guns play a central role, the campaign fosters a deeper appreciation for the brand’s craftsmanship and significance.
The stunning visuals feature the exquisite vintage .416 Rigby Big Game magazine rifle, creating a powerful narrative that resonates with hunters, collectors, and Rigby enthusiasts alike. This campaign is a testament to the enduring legacy of John Rigby & Co. and its commitment to creating firearms that not only serve as tools but also as cherished companions in unforgettable moments.
Tweed Media looks forward to the positive response from the shooting community as this campaign rolls out across various platforms, continuing to celebrate the heritage and artistry of one of Britain’s most revered gunmakers.
